So, you’ve taken the plunge and created a brand-new Twitter profile for your brand-new business. Excellent! However, before you start hobnobbing with the who’s who of your industry, take a good look at the profile you’ve created.

• Does it reflect what you do?

• Does it use your target keywords without sounding spammy?

• Does it make you want to follow you?

If you’ve answered “no” to any of the questions, time to stop, step back and rework that profile.

But first, what is a profile “Bio” ?

Your Twitter profile bio is quite simply, that super-short but highly effective description under your Twitter ID

So, now that you know what a bio is, let’s create one that rocks!

1. Talk About What You Do

Make sure that your bio talks about your business. Whether you sell a product or provide a service, it should be mentioned there. Even, if you wear many hats, you can easily talk about it in 140 characters or less.

 @angengland does that beautifully in her Twitter profile where she talks about being a SAHM, freelance writer, founder of a website and more.

 2. Use Keywords to Drive Targeted Followers

Keywords are vital to attracting followers who are relevant and interested in what you do. For instance, if you sell cameras, use it in your bio. However, don’t just stuff it with the word “camera”. **laughing**

@problogger (unsurprisingly), for instance, uses blogging and tweeting-related keywords in his profile bio in a super-fun and interesting way.

 3. Tell Followers What to Do

Does your profile direct followers to visit you at your website? Do you have a URL in place for them to go to and learn more about you and what you do? While it would be brilliant for you to create a dedicated Twitter landing page, you could also direct them to a part of the website that tells them more about your business, product or service. Your “About Page” is a great place to send them to instead of just directing them to your home page. Alternatively, if you want them to check out your products first, send them there.

@MariSmith, for instance, directs followers to her “Books” page which makes total sense since that is what people would want to buy.

So, what does your Twitter profile say about you?