Justin Blackman (he of the voice wizardry fame at Pretty Fly Copy) responded to my email the other day and asked,

"I use Claude to structure my thoughts and battle test some ideas -- and I've incorporated it into my deliverables -- but I really don't know what else I should be doing with it. I'm a one-man show and my business isn't too complex."

NATURALLY, I had to ask him if I could create an email around it. 😂

Because odds are ... you may be thinking the same.

While I have a bunch of use cases lined up to share with you on May 5th as part of my FREE Cowork masterclass, I wanted to give some very specific ideas here as well, based on some of the recent builds* we've done for clients.

ALL in Claude. Yep.

🏆Build a "Student Win Tracker" that pulls from your inbox + Circle/Slack/FB group: Cowork can scan your community, support emails, and DMs for student wins, breakthroughs, and testimonial-worthy moments then drop them into a running doc tagged by module, offer, and outcome type.

Next time you write a sales email or sales page, you've got fresh, specific proof instead of digging through 400 Slack messages at 11pm.

👩🏻‍💻Run a "Module Drop-Off Diagnostic": Feed Cowork your course completion data + student feedback, and have it identify which lesson is the silent killer of completions. OR better still ... integrate it with your Circle!

Then, have it draft three "nudge" emails to send to students stuck at that point.

(Completion = retention = renewals = referrals.)

📞Repurpose one Q&A call into a month of email content: Cowork can take your raw call transcript, identify the 8-10 most teachable moments, and turn each into a standalone nurture email — keeping your voice, pulling exact phrases your students used, and flagging which ones double as sales emails for specific offers.

💯Turn delivered work into case study assets automatically: At the end of every project, Cowork pulls the original brief, the deliverables, the client's feedback, and the measurable outcome, and drafts: a case study, a LinkedIn post, a testimonial request email, and a portfolio snippet. One project = four marketing assets without you opening a blank doc.

🗓️The "End of Week Brain Dump" workflow: Friday afternoon, Cowork reviews your Asana or Notion, checks in with you automatically via Slack and asks you what worked this week, what didn't, and what's nagging you. It cross-references your goals, your last 4 weeks of brain dumps, and your calendar, and gives you a Monday-morning priority list with the busywork stripped out.

Sidenote: I have an adaptation of the last one set up for myself and as much as I adore planning on paper, seeing my Monday morning priority list is so good!

You can also have MULTIPLE Claude-native employees (aka Skills!) doing a ton of work for you. Like one of my favorites - The Client Growth Strategist.

This one? It reviews client and customer conversations to surface wins, friction points, testimonial moments, referral opportunities, and renewal or upsell signals helping you turn existing relationships into repeat revenue, stronger proof, and warmer referrals. Isn't that the coolest?!

(Psst! It's part of our Claude Business Accelerator launching soon!)

Also ... When you join me LIVE on May 5th, I'll also share a Curated Newsletter Skill you can deploy right away.

I'll also share a dynamic, updates automatically, finance dashboard that shares a 6-month trend for your revenue, expenses, and profit AND tells you what's on your financial watchlist to cut, keep, or question. Yeah.

Point being ...

Right now, there is very little that Claude, Claude Cowork, and Claude Code can't do.

At the same time, they're not magical elves with immaculate superpowers.

They're fallible. They need training. They need YOU to oversee them.

That said ...

They're still incredible at accelerating workflows, removing busywork that doesn't belong on your plate, or helping you come up with creative ideas to serve your audience better.

Join me on May 5th for my FREE Cowork masterclass and let me show you how. Click here to sign up!​

Cheering you on,

— Prerna

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P.S. If, like Justin, you're wondering how you can better use Claude, or rather make Claude earn its subscription, join me on May 5th for my masterclass.​ ​

*P.P.S. If you liked any of these or want something specific ... we're booking custom Claude build projects for June. Fill out the form here if you're interested and would like to chat. ​

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​As much as I adore AI, I adore writing more. Which is why this email (like all our emails) was not created by Claude or any other AI. This was typed furiously by me on my trusty Macbook Air M4.

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